Company: CSI Creative

Company URL: https://www.csicreative.com/

Product/Collection Name: MAGIC™ (Modular Acoustic Greenery + Illumination Collection)

About This Product: For a decade, commercial interiors have specified acoustics, biophilia, and lighting as three separate line items — three manufacturers, three installation sequences, three chances for design intent to get lost in coordination. CSI Creative's MAGIC™ (Modular Acoustic Greenery + Illumination Collection) closes that gap with a single-spec system — one install, one point of contact, one result.
The result reads less like a product category and more like a shift in how a room behaves: reverberation drops, speech clarity improves, light and living texture move together instead of competing for the same sightline. The collection itself spans real sculptural range — leaf and vine silhouettes, faceted geometric clouds, folded baffles and grids — each built on the same acoustic-and-light core, so a ceiling can read as organic or restrained without changing the underlying system.
MAGIC is built on Soundcore® PET felt — 60% recycled content, fully recyclable, ASTM E84 Class A fire rated — engineered for acoustic performance up to 0.95 NRC. Integrated lighting at 90+ CRI and ThermaLeaf® replica greenery are specified into the same modular components, not layered on afterward, so performance, light quality, and biophilic texture are resolved in one system instead of coordinated on site.
MAGIC is also CSI Creative's most independently validated system to date. It follows three consecutive years of Architizer A+Product Award recognition — Popular Choice in 2024, and again in 2025 with Lanai — and in 2026, MAGIC earned recognition across three distinct categories in a single program: Jury's Choice in Ceilings (the company's first-ever Jury win), Popular Choice in Acoustics, and a Top 5 Finalist placement in Commercial Design.
As the newest chapter in the Acoustic Greenery Collection — following Lanai and the Earth Collection — MAGIC is CSI Creative's clearest statement yet that acoustic performance, biophilic design, and lighting don't have to be specified, purchased, or installed apart.